As that share grows, it’s imperative that financial advisors find ways to appeal to these generations of younger investors as a means of growing and even sustaining their businesses. This year’s market sell-off could make these investors even more open to meeting and working with a professional advisor who can help them steer through volatility.
Engage on Important Issues
Despite the broad interest in these issues, only about half of Millennials have had a conversation about crypto with their financial advisors, and only about 15% of investors overall say they have discussed ESG. To win younger clients, wealth management firms and individual advisors must address any gaps in knowledge and educate investors on these and other emerging topics.
Make It a Family Affair
In the midst of an historic financial market drawdown, Gen Xers, Millennials and other investors who were previously willing to go it alone with their investments might be in the market for some professional advice. That could represent a critical opportunity for advisors able to combine planning expertise and technology to help younger clients stay on track to meet their long-term financial goals.
Source: CHRIS PERRY | FORBES.COM
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